Haute Couture

Agency Network: 
Published/Aired: 
January 2010
DHL:  Haute Couture
DHL Ambient Ad -  Haute Couture

Description

DHL is the official logistics partner of Fashion Week worldwide. Our task was to create an international campaign that emphasises DHL’s competence in the fashion industry. To communicate the close connection between DHL and the fashion world we turned fashion itself into our main advertising medium. In cooperation with Michael Michalsky – one of Germany‘s most famous designers – we created a special haute couture collection: dresses exclusively made of original DHL packaging materials. Bringing to life our motto: ”DHL – the perfect fit for the fashion world“. The dresses were displayed on dummies at the DHL stand at Fashion Week and worn by hostesses. An elaborate fashion shoot with our dresses provided the motifs for our print material, such as posters, invitation cards, a calendar etc., and the online campaign.

Executive Creative Directors: Wolfgang Schneider, Mathias Stiller Creative Directors: Markus Ewertz, Boris Schwiedrzik Art Director: Marc Tebart Copywriter: Friederike Sinning

Photographers: Kristian Schuller Design: Michael Michalsky, Peggy Schuller

Ambient advertisement created by Jung von Matt, Germany for DHL, within the category: Transport.

Advertising Agency: Jung von Matt/Spree, Germany
Account Supervisors: Jan-Hendrik Oelckers, Ilan Schaefer
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xcreativity's picture

beautiful art direction

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
lucdesaulniers's picture

I didn't know DHL were selling packaging material...

lucdesaulniers
Activity Score 1145
alejulimaty's picture

DONE LAST YEAR BY DEL CAMPO SAATCHI & SAATCHI

alejulimaty
Activity Score 840
brother buenos aires
rehpani's picture

YES IT´S TRUE
DONE BY DEL CAMPO NAZCA SAATCHI & SAATCHI (ARGENTINA)

http://www.dcnazca.com.ar/360/reciclado.html

rehpani
Activity Score 308
Etorres Publicidad/ITSU
kingzeus's picture

nice indeed

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

jimmymars's picture

nice packages to unwrap indeed.

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
anHiiieeta's picture

wowwwwwwwwwwww! amazing is the word!!!!!!!!!!!!!!

anHiiieeta
Activity Score 328
Art Director
roel_bogers's picture

truly awesome! great art direction.Visually stunning!

roel_bogers
Activity Score 84
Bestpoint Productions
dsklan's picture

what is the connection between dhl and the fashion world?!

dsklan
Activity Score 1924
Art Director at homeshop
hermotsura's picture

indeed. fashionable packaging? :D

hermotsura
Activity Score 252
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Hibon's picture

Interesting but not new (very old idea)... 100 brands did this before.

Hibon
Activity Score 3734

Simple ideas are the best !

Dzsoi's picture

Agree. Recycled fashion was even made in Hungary which means it has been done a dozen times elsewhere before. And pls, don't vote for yourself, it is more pathetic than a 1.1 average rating...

Dzsoi
Activity Score 8603
Copywriter
mosho's picture

nice

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

LeroyChristian's picture

I LOVE THIS

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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