Destruction cycle, Cup

May 2007
 Destruction cycle, Cup
 Destruction cycle, Cup


Many gunshots, many canons, and more noises of sawing machine. Houses torn down, animals in danger of extinction, forests disappearing EL Nino getting serious. All those things done will eventually harm man himself.

This creative is based on cycle. Paper cup as a special medium is conveying a strong message, that damaging others will be a big damage to human being himself, while the round cup is also a cycled shape.

Advertising Agency: Shunya, Beijing, China
Creative Director: Doze Tou, Joy Liu
Art Director: Guan Zi, Bai Qing
Copywriter: Bai Ping
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linhua96's picture

very good,i like it!

Activity Score 20
Art Director at artist
puppiepoppy's picture

Please explain what has 'gun shooting' or 'tank' has to do with WWF? And the lumberjack looks like he's fcuking the chain saw as well.

Activity Score 1634
Creative Director |

Fk Mikenj's picture

nice idea, nice media. I think execution/art direction could be impoved

Fk Mikenj
Activity Score 197
Graphic Designer
andrej dwin's picture

makes me think of an old old, very old short by MTV where an animated tank standing on a small Earth shoots and get's destroyed by his own bullet.
I enjoy the simplicity of these, though.
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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

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mellowmarketer's picture

well 'Poppy' the guy shooting a gun is a hunter. So he's shooting animals. Got everything to do with WWF. While the tank..have you ever seen picture of battle fields after a fight from world war 2? Well the land scape gets completely flattened nature or yeah hope this explains it for you.

As for the chainsaw molestation. your absolutely right.

Activity Score 150
laylowmoe's picture

You're right on the hunter, but I don't think the tank works. It's more a "peace" message than a "save the environment" one.

Activity Score 328
raverus's picture

Great+Nice: what goes around, comes around.

Activity Score 1476
Art Director
j2mango's picture

cup is not the right medium

Activity Score 534
puppiepoppy's picture

Exactly! Imagine how many cups they've got to waste to bring forward the message. Not to mentioned the wastage of ink and brain cells. I'm sure WWF China would not endorse such ideas (if this is an idea).

Activity Score 1634
Creative Director |

teenie's picture

I hope those cups are made from recycled paper.

Activity Score 1894
yangm2000's picture

such an old idea!
hey!the idea is from a bottle of Mr.P


Activity Score 14
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