Also From This Campaign 11
Description
Ambient advertisement created by Sukle, United States for Denver Water, within the category: Public Interest, NGO.
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Would have helped if the pieces fitted.
Someone please explain the logic behind these ads.
Need a keyhole - use a key??? Need Ying use Yang????
I honestly can't figure out what the logic is here.
can anyone tell me the logic here.............................it looks like whole water is water wasted again...........
That's a pretty unbalanced yin/yang symbol.
All ideas subject to change without notice.™
"Results are ripples on the ocean of intent." - Hrant Papazian
The tag-line of the campaign is "Use only what you need" find a balance e.g. ying yang. Use only the size key you need to unlock the door. use only the puzzle piece you need to fill the gap....its not that hard to wrap your mind around, folks.
Eh, even so, I think the other executions are better. This one is a little complicated.
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