Agency Network: 
November 2009
Demolicion:  Surf
Demolicion Ambient Ad -  Surf


Advertising Agency: Prolam Y&R, Santiago, Chile

Ambient advertisement created by Y&R, Chile for Demolicion, within the category: Media.

Executive Creative Director: Tony Sarroca
Creative Directors: Tony Sarroca, Rodrigo Richards
Art Director / Copywriter: Joaquin Molina
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silvi's picture

I did the same idea in a bus floor, for a surfer shop.

Activity Score 4170
Guest's picture

Link please...

gmint7's picture

yeah, yours (bus stop) is better, because it's less stable (u need to balance)

i have that too for a yacht. (with the sail handle for the pole).

Activity Score 2675
Art Director at ad grad @ S Francisco |


frojas's picture
Activity Score 2
Art Director
Guest's picture

zzzzzzzzz nothing new, since this is done

Honest Dave's picture

Nothing says extreme sport like moving walkways.

Honest Dave
Activity Score 233
Art Director |

nini's picture

Not a bad idea but like Silvi already said, it would work better on a bus or something similar seeing you actually would have to try to stand straight just like real surfing. This seems a bit passive.

Activity Score 2
Sint-Lukas Brussels
headoffice Communication's picture

I like the idea. have scope for get attention.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
Guest's picture

Look mom! It's just like I am on a real fake surfboard, on an escalator, in a mall, with no waves, really slow! Can I have one, please, please, pretty please!

jackmancer2017's picture

why bother with the small copy on the board? i dont think people will be able to read it... lol

but apart from that, nice =)

bobby666's picture

i like the idea but the placement would been better if it had been placed somewhere so as to justify the surfing as an adventure sport.

Activity Score 1462
RMG Connect, India
Checho's picture

Nice idea. Surf is not just stay stand at the board, it is moving too. The bus is harder to stay still, here you have the moviment. Here would be nicier if they would put a big wave on the wall on the right side giving you the tube sensaton. Anywany, nice idea! Go Tony... go!

Activity Score 321
Migzter13's picture

surfs up!

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

silvi, creo que tu idea es mejor and make more sense..Siempre cojo la guagua y me parece q estoy surfeando(porque en realidad hago surf). Tu idea mucho mas interesante q la típica escalera mecánica..Congrats

Guest's picture

Eso no me trasmite la sensacion de montarse en una tabla de surf y para correr una masa de agua!

SURFERS NEVER DIE!!!! alohaaaaaaaaa!!!

puppiepoppy's picture

Is it possible to do printing/ sticker, etc onto escalator? I mean, technical is not possible, the last I've checked.

Activity Score 1634
Creative Director |

willy wonka's picture


willy wonka
Activity Score 137
xezadaca's picture

nothing new

Activity Score 85
Art Director
mynameismath's picture

i love this very nce

Activity Score 10
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