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Save paper application

Agency Network: 
Published/Aired: 
January 2010
DDB:  Save paper application
DDB Ambient Ad -  Save paper application

Description

Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.

Ambient advertisement created by DDB, Germany for DDB, within the category: Agency Self-Promo.

Advertising Agency: DDB Berlin, Germany
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tirthomitro's picture

o' for the love and supremacy of simplicity!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

hidearshake's picture

Nice, and effective.

hidearshake
Activity Score 132
Copywriter
slowrider's picture

where can i find this application???

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

mrckais's picture

jajajaja, that's nice, i want this for mi lap

mrckais
Activity Score 417
Art Director |

mrckais

morse's picture

I want it too!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Viranica's picture

Nice. Can i have it on my supercomputer?

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
Lazarus's picture

BBH did this over a year ago. Oh well. Good to recycle a nice idea.

Lazarus
Activity Score 1537
Creative Director
Lazarus's picture

Here's the link. http://www.papercut.com.sg/

Lazarus
Activity Score 1537
Creative Director
warreno's picture

What an incredibly obnoxious way to deliver a message. Nothing like inspiring hatred and annoyance to make your point, huh?

warreno
Activity Score 222
slip's picture

hey it's all going to be consumed by the coming soon so who cares about the last few trees?

slip
Activity Score 919
designer |

SJB

satrianee's picture

nice app-vertising idea...But I wouldn't use this as the cursor is too big.

satrianee
Activity Score 3748
Guest's picture

saving paper is great for the world.by charlotte dorn

Guest
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