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Expect the Unexpected. Halved Car?

Campaign
Agency Network: 
Published/Aired: 
October 2012
DBS Bank:  Expect the Unexpected. Halved Car?

Description

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
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kleenex's picture

You have got to be kidding me....

kleenex
Activity Score 57541
Web Designer/Developer
DaAvitar's picture

Wow...they even took it ambient

DaAvitar
Activity Score 198
mmackinven's picture

Half a car has nothing to do with an in-car camera...

"and drivers were directed to a QR code they could scan to find out what had happened to the car. " That seems pretty unsafe to me, would be better to just have a web address large enough for drivers to see so they can check it out when they get home.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

manzoordesign's picture

bad art direction, wrong shades on the glass...

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

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