A lot less thirsty

Agency Network: 
Published/Aired: 
November 2008
Daihatsu:  A lot less thirsty
Daihatsu Ambient Ad -  A lot less thirsty

Description

Ambient advertisement created by FCB, Switzerland for Daihatsu, within the category: Automotive.

Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Graphics: Nicolaj Förderer
Account Supervisors: Christoph Bögli
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Highest Rated

Guest's picture

Well done Zurich.

Guest
ORISHAS76's picture

Me gusta!!!!

ORISHAS76
Activity Score 344
Guest's picture

I love it. This is the sort of thing that I'd totally gravitate towards if I was a consumer.

Guest
marcel7's picture

Very, very nice.

marcel7
Activity Score 996
Copywriter
Guest's picture

Seen – many times in ads.

Guest
Guest's picture

In ads is one thing. Ambient in real is quite another.

David Madden.

Guest
Guest's picture

I agree with you – but in don't like this translations. Too obvious.

Guest
Guest's picture

I like it. It's the opposite of the Mini campaign—— showing big objects. The ones they made with the super big public phone, newspaper vending machine, etc.

Guest
Guest's picture

Is the gas station the best place for car ads? People who need gas already have cars. Concept is ok, but i would change the place. Maybe bus station, or on buses, near the fuel ... (intake, infusion - damn i have no idea how to translate that hole where you puting gas pipe:)

Guest
whitespace's picture

could be a car owner looking to lower his fuel consumption, no?

whitespace
Activity Score 1953
Creative Director
kalpesh78's picture

newer owners would've noticed the small pumps. only if the sticker on it was a board overhead.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

very good, works fine for me

Guest
Guest's picture

I really don't know – the idea is fine and works. But its nothing emersed.

Guest
527jellybeans's picture

i like the fact that there are flyers attached to the installation for interested passer-bys.
Nice =)

527jellybeans
Activity Score 50
Nanyang Academy of Fine Arts
Guest's picture

nice

Guest
Guest's picture

nice job

Guest
Guest's picture

nice job.

Guest
Guest's picture

Well done Zurich.

Guest
LeeHarvey's picture

Nice!

LeeHarvey
Activity Score 3045
Creative Director
AdvMan's picture

Good job.
Place choices very effective for the product message

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

No cellphones sign in the real pump.
No cigarrets sign in the small.

Lol!!! cel not blows gasoline. =)

Guest
Guest's picture

I would mistake the small gas station as a trash bin.

Guest
Guest's picture

Verry good IDEA. :)))

Guest
Guest's picture

just great!!

Guest
Guest's picture

love it

Guest
Guest's picture

Great idea. Very simple, clear message.

Guest
Guest's picture

Molto carino. Bravi.

Saluti, Cristian Loi

Guest
Ahasan's picture

it makes the point very clear... good job guys

Ahasan
Activity Score 32
Advertising & Sales Promotion
Spoonfeederxxx's picture

Sweet!, but it must be careful not to be misconstrued by ordinary consumers...

I like it...

Spoonfeederxxx
Activity Score 641
Copywriter
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