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Undressing Room

Agency Network: 
Published/Aired: 
September 2010

Description

We needed to find an interesting way to launch fall fashions at Daffy’s, a clothing retailer in NYC . We created a street-level event that blended window shopping, a fashion show and an interactive peep show. The Daffy’s “Undressing Room” featured live models stationed in the Daffy’s display window at the retailers Herald Square Flagship, right across the street from Macy’s. All through the night, pedestrians passing by the store were encouraged to send a text requesting the stylish clothes the models in the window must try on (and take off). Every text message Daffy’s received was on display for the crowds that had gathered to watch. And each of the models directly responded to the thousands of text messages that came in.

Ambient advertisement created by Devito/Verdi, United States for Daffy's, within the category: Retail Services.

Advertising Agency: DeVito Verdi, New York, NY, USA
Creative Directors: Tyler DeAngelo, Brad Emmett
Art Directors: Sherrod Melvin, Wayne Robins
Copywriter: Adam Kanzer
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Highest Rated

devilinabluedress's picture

this was a pretty innovative event. too bad DV runs from anything innovative. if they had continued to move in this direction perhaps they wouldn't be a dead agency creating mediocre work.

devilinabluedress
Activity Score 14
keithstoeckeler's picture

Great way to draw a crowd in an area already known for drawing crowds.

keithstoeckeler
Activity Score 425
silvi's picture

Really funny!

silvi
Activity Score 4172
Copywriter
devilinabluedress's picture

this was a pretty innovative event. too bad DV runs from anything innovative. if they had continued to move in this direction perhaps they wouldn't be a dead agency creating mediocre work.

devilinabluedress
Activity Score 14
Vlad Bones's picture

If your always going to be negative, go away. Good lord, enough already!

Vlad Bones
Activity Score 2
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