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Stairs, Track & field

Agency Network: 
Published/Aired: 
August 2008
Curitiba:  Stairs, Track & field
Curitiba Ambient Ad -  Stairs, Track & field

Description

Ambient advertisement created by OpusMultipla, Brazil for Curitiba, within the category: Retail Services.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Renato Cavalher
Art Director: Cintya Reese
Copywriter: Diego Pianaro
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Highest Rated

stitchy's picture

they d better have an ambulance around the corner cos lots of necks will b breaking with those prices!!!

stitchy
Activity Score 779
creative design
esotericusername's picture

just dumb.

esotericusername
Activity Score 313
Art Director
veli's picture

It's not dumb. It's a good idea, but execution has problem.

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
veli's picture

It's not dumb. It's a good idea, but the execution has problem.

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
Copy_Can's picture

The lines run AROUND the mall, not in it. PLUS, you're running on stairs?

Good try, bad ad.

Copy_Can
veli's picture

Do not think too literal.

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
Copy_Can's picture

This doesn't make any sense. They're using a medium to execute the message but they're failing to get the message across.

If you like it, I sure as hell hope you don't work in my office.

Copy_Can
Crisp One's picture

they should put these around a public pool

Crisp One
Activity Score 2005
Other at New York
stitchy's picture

they d better have an ambulance around the corner cos lots of necks will b breaking with those prices!!!

stitchy
Activity Score 779
creative design
LeeMoh's picture

But it's nice.

LeeMoh
Activity Score 424
bill_boonie's picture

I'm just wondering when our industry became a bunch of self righteous pricks?

(no this is not my campaign)

bill_boonie
Activity Score 115
icandi communication
Crisp One's picture

um...that's every professional industry guy......were just a bunch of cave men with cell phones

Crisp One
Activity Score 2005
Other at New York
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