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JTW926's picture

that is great! love it! although, what is it really trying to tell me.. That the icebergs are melting..I think we all know that already. Tell me something new!

Activity Score 184
Art Director
picturejockey's picture

The idea is if they keep telling you, you might be prompted to do somehting about it. Same thing as a nagging wife.

Activity Score 658
Creative Director at RK Swamy BBDO |
View Navin Harish's profile on LinkedIn

niffob's picture

Bravo. I like this.

Activity Score 94
Art Director
8718's picture

Now you are talking. But what JTW926 says is very true.

Activity Score 132
Ag's picture

And where can I get my cup??

Activity Score 305
picky2's picture

yeah yeah yeah, we know the water is coming. Please tell me something I don't know!!!

Activity Score 280
GillSans's picture

ok this may not be very new the 'Icebergs melting' speech
but the way they are telling this is very original
works for me

Activity Score 84
gmint7's picture

i want the cup!

Activity Score 2675
Art Director at ad grad @ S Francisco |


turboricua's picture

I think its a great new way to say something we already know. I really like it.

Activity Score 8
Creative Director
dynatop's picture

the mug should be warm in the same time, then can't tell you the melting story.

Activity Score 212
Other at cgen media |

from guangzhou/canton china

Damn's picture

I want to see the real cup

Activity Score 71
Art Director
DCRed's picture

it doesnt work. the effect should be opposite. the way they did it, as you drink the cup empty the water level goes down. if its a warning about the ice caps melting then the progression should be the water level going up. idea was clever but the execution failed.

Activity Score 22
Graphic Designer at kingman visual
Guest's picture

Jerk Off! Get a brain!!

iwritestuff's picture

DCRed, the execution works pefectly: when the cup's hot, the water level rises. when it's cold/cool -- water level returns to normal. isn't that the idea?

also, i don't mind being hit over the head with the warning of "melting ice." you can't overplay this idea, in my opinion -- especially to those "on the fence" about global warming. will seeing something "new" prompt any of us to do anything? doubtful. just my thoughts. ;)

Activity Score 28
iT-iS-i's picture

Now really, are we expected to believe this? Heat sensitive ink, on a mug??? You have to be kidding me. Well as the rest say, SCAM!!!

iT-iS-i, like an upside down ! mark.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

MaraHolly's picture

I like it. I'd like it more if the debris of civilization floats in the water. You know, people tredding water, cars upturned...that impactful kinda stuff.

Activity Score 18
Copywriter at SpikeDDB
Guest's picture

That is really clever and made me laugh. It is indeed true. CoolAsAMoose.

Ron Jeremy's picture

I like it a lot.

Ron Jeremy
Activity Score 92
dmacdonald's picture

Hmmmm... One of the main causes of the global warming demonstrated on this mug is consumerism and production. So by buying the cup... You get it. I have to admit it's pretty original, but really it's a lot more effective to not buy more things.

Activity Score 2
Royal Architectural Institute of Canada
Anne Peacock's picture

I like the cup and would be interested in purchasing some for the future, if we have a future in 100 yrs. or less. Global warming is coming quicker and quicker it seems like.

Anne Peacock
Guest's picture

Absolutely Brilliant! I am one poor puppy but, I pledge, I will buy one for my loved one. CoolAsAMoose

Guest's picture

Great job~~~ how can i do for get this cup?

could you tell to me ? i will waiting for your answer.

so Coooooooooooooool

Guest's picture

..Can I have it? T^T

Guest's picture

where can I buy a mug like this??

Guest's picture

I love the mugs. Would be a great present for a friend who just built his own electric truck. Check it out on youTube! Where can one buy this mug or is it just a prototype?

Guest/Monday 2009-09-21 01:35 karste45