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Lets change the numbers

Agency Network: 
Published/Aired: 
June 2017

Description

On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina.

Ambient advertisement created by NEW360, Brazil for Cruzeiro, within the category: Public Interest, NGO.

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Directors: João Delpino, Angela Dourado
Art Director: Rodrigo Carvalho
Copywriter: João Marcelo Meira
Producer: Lucas Cavazza
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Highest Rated

kleenex's picture

Sure not going to miss it.

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

Sure not going to miss it.

kleenex
Activity Score 58667
Web Designer/Developer
westergaard88's picture

Genius. Cannes Lions certainly.

westergaard88
Activity Score 3
Dan Green's picture

Brilliant.

Dan Green
Activity Score 10
Dirk Dino's picture

absolutely awesome

Dirk Dino
Activity Score 6
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