In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened.
Ambient advertisement created by Grey, Spain for Cris against Cancer, within the category: Public Interest, NGO.
General Creative Director: Antonio Montero
Executive Creative Director: Enric Nel-lo
Creative Directors: María Salomón, Javier Monserrat
Art Directors: María Salomón, Ignacio Capelo, Jesús Martinez, Javier Maestro
Copywriters: Nuño Martín, Álvaro Montes
Photographer & Film: Attic Films