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Light up your lungs

Agency Network: 
Published/Aired: 
January 2009
Courage India:  Light up your lungs
Courage India Ambient Ad -  Light up your lungs

Description

Ambient advertisement created by Six Inches, India for Courage India, within the category: Public Interest, NGO.

Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Copywriter: Amogh Kate
Photographer: Nikhil Idurkar
Account Executive: Cheryl Britto
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Highest Rated

triqaziz's picture

Something really from mind...good thinking and very good execution

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

mark3r's picture

Good.

mark3r
Activity Score 1949
Art Director at Scout
dshott's picture

Yeh that's cool, the over-tme bit seals the deal.

Could work as a public ashtray campaign in the UK
woop

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

Heh. Wish I had one of these.

BTW, the "lungs-as-ashtray" deal was in every award book years ago.

Guest
mmackinven's picture

Not digging it, seems a bit forced.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Eugene Chan's picture

Agreed. Seems like it should have been a great idea, but speaking as a smoker, I really feel it's rather contrived.

Perhaps it's because the pair of lungs are actually helping to light up a cigarette? Whereas the ashtray plays a passive role and shows what the smoker does to it, instead.

Eugene Chan
Activity Score 20
Sparkfury Creative Consultants
G.J.'s picture

it's like contradicting... telling them the harm and offering them a light. and contrived too. don't know...

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

pinkshick's picture

Yeap, I think same thing.

pinkshick
Activity Score 37
México
Guest's picture

Great Work!!!!

Guest
Guest's picture

done

Guest
Guest's picture

good stuff 6". good stuff.

Guest
triqaziz's picture

Something really from mind...good thinking and very good execution

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

Guest's picture

tell you the problem. by the time the lung gets black, the smoker would have lit the cigarette and moved of. to the others seeing it get black, it means nothing. the idea is good only if it is effective for the smoker liting the cigarette and unfortunately it doesn't hold up. nice try though.

Guest
marcel7's picture

Too forced!

marcel7
Activity Score 996
Copywriter
Dale's picture

I hate to be one to cry 'done' but I'm almost positive I saw this a couple years ago. I think it was in the One Show award annual with the devil on the cover; must have been 2005 or 2006.

The execution is almost identical and that piece was from India as well, if my memory can be trusted.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

dhakdhak's picture

good work

dhakdhak
Activity Score 3
advertising
叶颢's picture

有点恐怖

叶颢
Activity Score 168
AD
Guest's picture

Hmmm??? igual está promoviendo el fumar!!!

Guest
Guest's picture

Muy gratuito.

Guest
Guest's picture

Done. And done better.

Too contrived.

Guest
Guest's picture

its realy good!!!

Guest
Guest's picture

almost similar stuff done by mudra,india couple of years ago...

Guest
Guest's picture

gr8 guys keep it up

Guest
eshagavankar's picture

this is one great add and will surely convenience not more but atleat a better part of smoking population, to prevent smolking... great work

eshagavankar
Activity Score 4
student
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