Coupon

Published/Aired: 
June 2007
 Coupon
 Coupon

Tags

Description

Back Cover Ad: In order to redeem the coupon for a free sample of Pro Complex (an advanced Protein Powder), bodybuilders, as a test of strength, had to rip the entire magazine in half (as opposed to cutting it out with scissors) and mail the spine in to Optimum Nutrition.

Advertising Agency: DraftFCB, Chicago, USA
Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
Media: Flex Magazine
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Highest Rated

Boxey's picture

cool

Boxey
Activity Score 8875
Melaleuca In-House
jungleraven's picture

powerful idea.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

rithwick's picture

i hope the postage is paid by the company. i don't see anyone spending on postage for a free sample.

rithwick

rithwick
Activity Score 14
Art Director |

R

Boony wants a beer's picture

As if that's possible. And no, that photo doesn't convince me that it is...looks more like it's been cut with a bandsaw than torn.

Boony wants a beer
Activity Score 380
Art Director
Steeef's picture

I think this is really funny!

Steeef
Activity Score 135
Art Director
Pacific Blue's picture

I like the AD.
I like this scientific graphic explanation design.

And very funny.

----------------------------------------------------------------
/// King Kong is playing Ping Pong with his Ding Dong in Hong Kong ///

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

kyao888's picture

I'm a big fan and continuous user of Optimum Nutrition products. I will be the first one to tear this up.

-----------------------------
Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

kyao888
Activity Score 127
Creative Director |

-----------------------------------
Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe
URL: www.PrefaceMedia.com

ellehcimeo's picture

Why would you need the product if you already have the strength to tear the magazine in half?

ellehcimeo
Activity Score 3376
Art Director
MarceloG's picture

True. Who can rip that thing off just doesn't need anything else.

By the way, it works in a first moment, but after you think of the postal service cost youjust give up the idea.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
Beatboxer's picture

EXACTLY!!! Maybe this is a product specially conceived for people who are already strong and muscled... i dunno! Maybe if a regular guy has a bit of that, he gets an OD right away! :D

Beatboxer
Activity Score 1517
Copywriter
mariayya's picture

that´s my point, if you can´t rip it, then you should call the vitamin guys.

mariayya
Activity Score 150
Copywriter
mikelite's picture

nice work, advertising for peanuts!

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

esotericusername's picture

Why would I want to destroy my magazine? Defeats the purpose of getting something for free really.

esotericusername
Activity Score 313
Art Director
raverus's picture

agree, abit too much...

raverus
Activity Score 1476
Art Director
undertoys's picture

done better for a gym using a phone book

undertoys
Activity Score 50
Copywriter
ooops's picture

strong concept

ooops
Activity Score 448
Other
monchebeat's picture

GOOD CONCEPT AN EXCELENT EXECUTION...NICE WORK!!!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

Boxey's picture

cool

Boxey
Activity Score 8875
Melaleuca In-House
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