Say ‘Hola’ to Corona Hard Seltzer Limonada!

Agency Network: 
Published/Aired: 
July 2021

Description

To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.

Ambient advertisement created by MullenLowe Group, United States for Corona Hard Seltzer Limonada, within the category: Alcoholic Drinks.

Advertising Agency: MullenLowe - LA, Los Angeles, United States of America
Production: Own The Light
Production: Grafico
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative Director: Patrick Simkins
Associate Creative Director: Marcelo Maciel
Associate Creative Director: Renato Barreto
Executive Producer: Ian Midura
Post Supervisor: Dima Kovalchuk
Dp: Dennis Mulyar
Editor: Christian Acosta
Editor: Leo Akagi
Director Of Business Affairs: Davina Turnbull
Technical Director: Blaze Sanders
Senior Brand Strategist: Sheida Karami
Account Director: Chris Pereira
Director Of PR: Erica Samadani
Account Director PR: Francisco Aguirre
Vp Pr: Kayla Gorski
Creative Director: Spencer Koon
Executive Producer: Youssef Hanine
Music: Captain Qubz / Cuban Nights
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