The Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters.
During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.
A special system captured the fans' cheers in the stadium, and as soon as the cheering reached the gauge's highest level, which was shown on the big screen, the fans won extra money for the team to invest in the Basic Training Center, one of the most modern training centers in the world that is being built in Sao Paulo to receive and train youth and promising players. This is an effort for Corinthians to always have a new group of star players being trained.
Ambient advertisement created by DDB, Brazil for Corinthians, within the category: Recreation, Leisure.
Chief Creative Officer: Aricio Fortes
Executive Creative Director: Paulo Coelho
Creative Directors: Adriano Alarcon, Carlos Schleder
Art Director: Rafael Segri
Copywriters: Filipe Medici, Samir Mesquita
Production Company: Academia de Filmes
Director: João Wainer
Editor: German Espiaut
Photos by: Daniel Kfouri
Sound: A9 Audio