Chuck Hack - Weather

Agency Network: 
Published/Aired: 
February 2016

Description

The Converse brand has long represented a blank canvas for creativity, and the brand-sponsored "Chuck Hacks" provide new inspiration to fuse creativity and technology to provide new product functionality. We were tasked to come up with an inspiring yet achievable hack while incorporating a seasonal / weather element. So, we created a 3D-printed translucent Beacon logo that lights up in different ways to provide weather alerts. The beacon itself can either be sewn directly onto the side of a shoe, or attached via a set of snaps that allows it to be removed.

Ambient advertisement created by Chapter, United States for Converse, within the category: Fashion.

Advertising Agency: Chapter, USA
Technology Partner: Mark Hellar
Director: Adam Warmington
Music: The Strange Land
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Highest Rated

halaby87's picture

Ok but not that important in a pair of sneakers

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

kleenex's picture

Why!?!!?

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

Ok but not that important in a pair of sneakers

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

BAdsoftheworld's picture

Useless to have it on your shoes.

BAdsoftheworld
Activity Score 3519
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