The Sticky Hoardings
Description
To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.
Ambient advertisement created by Grupo Rái, Brazil for Continental, within the category: Automotive.
Advertising Agency: Grupo Rái, Sao Paulo, Brazil
CEO: Fábio Burg
Executive Creative Director: Mauricio Cavalcanti
Creative Directors: Guilherme Fleury, Marcelo Moura
Art Director: Flávio Santos
Copywriter: Marcos Alves
Producer: Aretha Ayala
CEO: Fábio Burg
Executive Creative Director: Mauricio Cavalcanti
Creative Directors: Guilherme Fleury, Marcelo Moura
Art Director: Flávio Santos
Copywriter: Marcos Alves
Producer: Aretha Ayala
Mar 23, 2016 - 5:09damnson
I like it, but this idea really needs a video case study.
Copywriter |
An axe murderer of ads.
Mar 23, 2016 - 12:43CrackerJackFlash
Yup, this presentation doesn't do this idea justice, but a good idea at the end of the day.
Creative Director at CrackerJackFlash |
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