Advertisement

The Sticky Hoardings

Agency Network: 
Published/Aired: 
September 2015
Continental:  The Sticky Hoardings
Continental Ambient Ad -  The Sticky Hoardings

Description

To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.

Ambient advertisement created by Grupo Rái, Brazil for Continental, within the category: Automotive.

Advertising Agency: Grupo Rái, Sao Paulo, Brazil
CEO: Fábio Burg
Executive Creative Director: Mauricio Cavalcanti
Creative Directors: Guilherme Fleury, Marcelo Moura
Art Director: Flávio Santos
Copywriter: Marcos Alves
Producer: Aretha Ayala
Log in to post comments
halaby87's picture

Looks simple

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

damnson's picture

I like it, but this idea really needs a video case study.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

SmalltalkTony's picture

Agree. But really cool idea. If it works...

SmalltalkTony
Activity Score 220
Creative Director
CrackerJackFlash's picture

Yup, this presentation doesn't do this idea justice, but a good idea at the end of the day.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

BAdsoftheworld's picture

That's nice.

BAdsoftheworld
Activity Score 3519
kleenex's picture

Cool concept. Would love to see a video for it,.

kleenex
Activity Score 58793
Web Designer/Developer
Calvinxyc's picture

neat!

Calvinxyc
Activity Score 683
Planner
Priya Wijetunga's picture

Good idea.

Priya Wijetunga
Activity Score 1667
General Manager
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement