The cage

Agency Network: 
March 2011
Continental:  The cage
Continental Ambient Ad -  The cage


Operation The Cage by Continental that we made recently for Continental France. Under the partnership the brand of tires CONTINENTAL with the French Football Federation and the launch of the new ContiSportContact 5™ tire, we have designed an animation 100% football through a unique and surprising playground : THE CAGE, created by the british artist Benedict Radcliffe, is a 10 meter diameter by 3 feet high metallic structure inspired by the ContiSportContact 5™ tyre shape. In this playground we organised an 'ultimate penalty' game : football fans challenged the Continental goal keeper, a former pro. The spectacular and unprecedented event took place Wednesday, February 9, 2010, during the match France / Brazil, on the forecourt of the Stade de France.

Ambient advertisement created by Tribeca, France for Continental, within the category: Industrial, Agriculture.

Advertising Agency: Tribeca, Paris, France
Creative Directors: Laurent Valembert, Xavier Valembert, Julien Lardenois
Copywriter / Account Manager: Benjamin Nogues
Artist: Benedict Radcliffe
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Benjamin Nogues's picture
Benjamin Nogues
Activity Score 3
Copywriter at Copywriter / Account Manager @tribeca, Paris, France
CuriousPencil's picture

Nice to give people a shot at goal. Was there anything else done with the 10,000 people 'got in touch with'?

Activity Score 4225
atb2005's picture

For some reason, I don't find it particularly entertaining or exciting.

Activity Score 13557
Davai's picture

This is just okay. It works, but its not very creative.

Activity Score 618
gaurk's picture

Do these people actually go buy the tires or do they wait until their existing tires wear out then buy whatever the mechanic recommends?

Activity Score 37
Graphic Designer
CuriousPencil's picture

Ah but finding that out would be too much like looking at the brief and doing something too close to effective marketing. This is a showcase for scaffolding, if you hadn't noticed, not something supposed to actually *do* anything.

Activity Score 4225
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