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Agency Network: 
Published/Aired: 
September 2009

Description

Ambient advertisement created by DDB, Peru for Comision Especial de Discapacidad, within the category: Public Interest, NGO.

Advertising Agency: PragmaDDB, Lima, Peru
Creative Director: Alvaro Naddeo
Art Director: Alvaro Naddeo
Copywriter: Alvaro Naddeo, Lúben Petkoff
Special Thanks: Roma Chacaltana, MIchael Urtecho Medina
Agency Producer: Claqui Quintana
Production Company: Cine70
Director: Jorge Pablo "JP" Quiroz
Assistant Director: Piero Varda
Executive Producer: Paola Pastrana
Field Production: César Ascoytia, Olenka Sánchez
Editor: Jaime Oyakawa
Casting: Spiral
Sound Recording: Alejandro Rodríguez
Sound Design, Arrangement: Audiopost
Music: Alvaro Zevallos, Alvaro Sanchez
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Guest's picture

very predictable

Guest
Guest's picture

Very well planned, very simple, very realistic but not lame. I really like it, congrat's.

Guest
PERP's picture

I like this one, it's simple. Sometimes that's just what it feel's like doing, lol!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Wordnerd's picture

Ha! that's soo in-your-face! that'll work for sure

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

It's a very smart spot. Good job.

Guest
bluebritfan's picture

me encanto. re directo y a todos nos han picado las ganas de aparcar el coche en un sitio asi. buen insight

bluebritfan
Activity Score 47
Advertiser, Copywriter
sirvan's picture

I liked this quite a lot. It wasn't executed particularly well... but it's a good idea, and it didn't need to be done any better, really. And might even get people to actually DO that in real life. Nice.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Bueno, me gustó la idea desde que la escuché.
Buena Álvaro.

Guest
shahidali's picture

it hurts!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

mrckais's picture

no sé si lo hicieron también como activación, pero habría estado buenísimo

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

buena PRAGMA DDB

Guest
Guest's picture

Ace! Ive seen people so cheeky as to park in those spaces... they deserve what u gave them guys! Good idea! Like the way u executed it, realistic!

Guest
Guest's picture

AWESOMEEEEEE, Brilliant idea , !!!Congrats Alvaro Naddeo.

Guest
Guest's picture

Excelente Pragma... Lo único: dónde y cuándo ha salido esto? In Peru it has never been seen...

Guest
Naddeo's picture

More of my work: www.naddeo.blogspot.com

Naddeo
Activity Score 71
Art Director
Guest's picture

Hey, alto ahí, es feo promocionarse como autor cuando este no es solo tu trabajo, sino de todo un equipo.

Guest
Naddeo's picture

Sr. Guest, como puedes ver en la ficha técnica que Yo mismo mande a AOTW, le doy el credito a muchas personas, pero se las puedo repetir: Ricardo Chadwick, Emilio Diaz, Lúben Petkoff, Roma Chacaltana, MIchael Urtecho Medina, Claqui Quintana, Cine70, Jorge Pablo "JP" Quiroz, Piero Varda, Paola Pastrana, César Ascoytia, Olenka Sánchez, Jaime Oyakawa, Spiral, Alejandro Rodríguez, Audiopost, Alvaro Zevallos, Alvaro Sanchez

Naddeo
Activity Score 71
Art Director
Guest's picture

Outstanding work !! thumbs up Alvaro

Guest
ericndavi's picture

Ha! Now that's real! Love it!

ericndavi
Activity Score 161
Creative Director
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