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Published/Aired: 
January 2009
Columbia:  ACs
Columbia Ambient Ad -  ACs

Description

Ambient advertisement created by Y&R, Chile for Columbia, within the category: Fashion.

Caption

The air that cools your home, heats up the world.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director / Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro, Renzo Vaccaro
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sonucoues2002's picture

superb
definetly cannes winner
but i think it will looks good if they shows burning forests.i might be wrong

sonucoues2002
Activity Score 804
visualizer
Guest's picture

Think it would be much more impacting if they incorporated the air conditioning units into the actual image.

Guest
Guest's picture

SHUT UP SOURPUSS

Guest
Guest's picture

BRILLIANT!!!

Guest
Guest's picture

very nice, but i have to say, i'm really sick of "the water is rising due to global warming" thing. we know we know. there have been 10 million ads/guerilla pieces done to address this. that said, this is one of the better ones.

Guest
salamandos's picture

does not convince me.. forced combination

salamandos
Activity Score 1947
Art Director
Guest's picture

I assume people from Y&R dont have aircondition in they office... in Chile.

Guest
Guest's picture

I really don't get the idea. Can anybody help me?

Guest
Guest's picture

Jealous.

Guest
Guest's picture

you idiot, they DONT GET IT, that doesnt mean they're jealous. Its saying that the A/C units use lots of electricity, which is fossil fuel sourced, hence creating emissions which contribute to global warming.

Guest
Guest's picture

superb .....

Guest
Guest's picture

J'adore....great idea.(cool ad)

Guest
Guest's picture

Simply fantastic. One of the best examples of cause and effect in one go... Great work.

Guest
krautland's picture

interesting but does the requirement for ac units being placed make it just a one-off?

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

Totally racist. Think about it.

Right now there is an ad on tv here in the US for the Negro College fund stating that "a mind is a terrible thing to waste".

During the ad they show many of the African American inventions everyday Americans take for granted everyday, such as...lawn mowers and..

..wait for it...... AIR CONDITIONERS.

So by targeting these poor defenseless air conditioners, they are saying "Down with the African American mind!" and/or "Down with the NCF!".

...yeah, extreme, kinda reaching, but there is something to be said about it.

Guest
Guest's picture

Stupid comment !!! Racist is in your mind in french we say " tu es mal dans ta peau" . Get out the "ghetto" man, there is nothing racist in this ad but once again only in you mind.

Guest
Guest's picture

Ssssssssssssssseriously now, get a freakin life!!! & yeah I'm black by the way!!!

Guest
Guest's picture

Some people see "racism" in all actions of life.(for those suffering people, white, black, yellow or blue they must all see a doctor...) ...down with all these stupid mind thinkers ad comments !!!!!!

Guest
Guest's picture

Aff! when they will ad something to actually REDUCE the global warming, instead of always say: this is bad, that increases.. bla bla bla! (and yes, i'm in a bad mood).

Guest
Guest's picture

beatiful.

Guest
mono's picture

bueno pero parece trucho

mono
Activity Score 29
Art Director
Guest's picture

Bien, pero nada más.
Los aires acondicionados no están haciendo nada en la gráfica, solo sobrepuestos, estorbando...no están interactuando con la imagen.

http://javoramirez.wordpress.com/

Guest
Guest's picture

lo mismo pienso yo.. no ayudan en nada.

Guest
Guest's picture

creo lo mismo

Guest
il loco's picture

The idea is good, but today brands need to stand out and do something relevant with their messages.

So I'm thinking from a consumer point of view... What's this poster saying that I didn't know and that will connect with me, so in the future I'll buy something from Columbia?
I can't find any.

What is Columbia doing to save the planet? Where is the connectio between the message and the brand?

It's time for more Tapwater's, more Earth Hour's and less intelligent ads.

It was a good poster 5 years ago.

il loco
Activity Score 252
Copywriter
Guest's picture

I think they could have give a better use to the ACs... they are just there.

Guest
Guest's picture

I wonder if they have air conditioning at Columbia's Corporate offices??? Practice what you preach!!! Another example of promoting green because it's trendy and popular. "Oh and it will sell our products!"

Guest
Guest's picture

campolungi campalangy is the best art director in the world!

beautiful, beautiful

Guest
Guest's picture

super

Guest
s. saravanan's picture

Perfect. Love this.

s. saravanan
Activity Score 14
art director, qommunicate, chennai, india.
PUBLICITARESCU's picture

GOOD PHOTOSHOP WORK. IT LOOKS ALMOST REAL. ALMOST.

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
MRayn's picture

Wow

Very, very, very great

Brilliant idea

------------------------------

MRayn
Activity Score 29
1º Grade |

Everyone can change the world

Ones for good, others for bad

Guest's picture

beautiful,
bosss they all are dont know about advertising
your ad is superb n convey the message me very emotionally
they all are wrong , the is very convince me very much
very beautifully treated
great work

Guest
Guest's picture

super!! cannes!

Guest
Guest's picture

it's really nice

Guest
Guest's picture

Outstandin Man......Now dats Cool Advertisin.Very Precise

Guest
Guest's picture

Great Advertisin...........Precise Work.......Akki

Guest
Guest's picture

q buen truchooooooooooooo!!! o q digan donde se puede ir a ver...jejejeje

Guest
willy wonka's picture

Good work!!!

willy wonka
Activity Score 137
work
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