To add to the Pokémon GO craze, Cactus has placed a temporary 3-D cube art installation at a PokéStop in Denver’s Confluence Park. The blue six-foot tall cube resembles its digital counterpart within the mobile game, which has become an overnight global phenomenon. The goal is to remind Pokémon GO Trainers where proceeds from Colorado Lottery dollars are invested – to protect Colorado’s wilderness and create trails, parks, pools, and recreation.
Ambient advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.
Founder / Chief Executive Officer: Joe Conrad
Partner / Chief Creative Officer: Norm Shearer
Creative Director: Jim Moressey
Brand Director: Summer Hershey
Strategic Director: Mike Lee
Associate Project Manager: Ethan Nosky
Social Media Manager: Wade Cothran
Senior Integrated Producer: Jamie Sharp
Designer: Shruthi Balakrishna
Production Company: Procter Productions