Ninety-seven percent of adult car thieves are charged with additional crimes, making auto theft a danger to more than just the car owner. To help Coloradans Against Auto Theft (CAAT) remind people to lock their cars and protect their community, Amélie created an ambient piece that would turn heads around downtown Denver. The “Kilo Car” is a full-size vehicle body constructed of materials that look to be different types of drugs, from heroin to fentanyl. Messages on the car read, “Your unlocked car could be sitting in drug traffic,” and “Your unlocked car is about to go on a drug bender.” The Kilo Car made its debut in a highly-trafficked area of downtown Denver in March, catching eyes and garnering media coverage from local broadcast stations. The car will go on to make an appearance at the Denver Auto Show in April, where show attendees will be encouraged to participate in a Kilo Car Twitter hashtag contest to help CAAT spread the car’s important message. Once people see the display and connect auto theft to other crimes, the habit of locking their cars every time will follow.
Ambient advertisement created by Amélie, United States for Coloradans Against Auto Theft, within the category: Public Interest, NGO.
Creative Director: Eric Hines
Art Director: Olivia Conroy
Copywriter: Rachel Edwards
Junior Production Designer: Courtney Fane
Chief Creative Officer: Pat Feehery
Agency Producer: Heather Popenhagen
Senior Account Executive: Jana Schneider
Assistant Account Executive: Katelyn Aberle
Account Director: Mackie Clonts
Builder: Bill Kinsey / Eyecandy Sculptures