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The Recycling King

Agency Network: 
Published/Aired: 
June 2011

Description

Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King".

Ambient advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Publicis, Israel
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kleenex's picture

I say the idea works for me.

kleenex
Activity Score 53276
Web Designer/Developer
gadgets's picture

good idea. nice project.

gadgets
Activity Score 1063
AdBuzzer's picture

nice way of exploiting this particular feature of Facebook

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

DBB's picture

Nothing special here..

DBB
Activity Score 1216
Glut's picture

what´s so good about this?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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