The Happy Flag

Agency Network: 
Published/Aired: 
May 2013
Like
23
Views
19229

Description

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.

McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.

Ambient advertisement created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Copenhagen, Denmark
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Directors: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriters: Rickard Beskow, Gabriel Miller
Account Supervisors: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen
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CrackerJackFlash's picture

pretty sweet

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

kleenex's picture

Cute...

kleenex
Activity Score 57557
Web Designer/Developer
Bill Me Now's picture

nice nice nice!

Bill Me Now
Activity Score 178
SuperPolle's picture

Pure genius!

SuperPolle
Activity Score 155
vidya.shankaran's picture

clever !!

vidya.shankaran
Activity Score 722
sunshine22's picture

The way they have connected Denmark's flag with Coke is innovating...really connects with people!

sunshine22
Activity Score 6
Copywriter
brandlover's picture

just perfect!

brandlover
Activity Score 173
Copywriter
chiflete comunic's picture

Brillante!

chiflete comunic
Activity Score 85
Other
Ad_boy's picture

This is my kind of thing! Love it.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

erectus's picture

Yes.

erectus
Activity Score 5322
Copywriter
Chidi Lawrence's picture

Coca Cola has never reneged on its creativity for years. Nice one

Chidi Lawrence
Activity Score 14
Art Director at TBWA\Concept Nigeria |

CREATIVE_LAW

Jegsmiderdensgunokframig's picture

I like it, but what about the ads for Indonesia, Monaco, Poland, Peru and Austria? Their flags are also in the original logo...

Jegsmiderdensgu...
Activity Score 2
Austin Video Production's picture

Nice. Very clever.

Austin Video Pr...
Activity Score 1286
WH177Y's picture

Great work, what a nice little connection.

WH177Y
Activity Score 95
Art Director at Powered by Nine
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