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New grip bottle

Agency Network: 
Published/Aired: 
April 2009
Coca-Cola:  New grip bottle
Coca-Cola Ambient Ad -  New grip bottle

Description

Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.

Ambient advertisement created by Marcel, France for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frédéric Témin
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director / Copywriter: Souen Le Van
Copywriter / Art Director: Sergio Alonso
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Highest Rated

Guest's picture

Gorgeous!

Guest
Guest's picture

The old lady seems angry

Guest
Guest's picture

That is quality.

Guest
ACreativeSpirit's picture

my favorite type of "advertising" one tat gets people to be part of the message/ad

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

tirthomitro's picture

hey Ivan, this is the first time i have com acros so many cool ads one after the other.
thanks a lot man!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

hagemony's picture

catchy!

hagemony
Activity Score 335
Juan Cabral's picture

I would hate this poster if my clothes got stuck at it.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

rolling.stone's picture

i guess many of us would

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

jackmancer2017's picture

I'm really curious how sticky this is. It all stands or falls with that. I'd be pissed of it either damages my cloths or leaves it sticky. If not, bravo!

jackmancer2017
Guest's picture

ça fait du bien de voir enfin une idée, une vrai!!!

Guest
Guest's picture

ah oui je me souviens, ça n'a pas chopé à Cannes cette année?
c'est simple et efficace

Guest
J Designer's picture

this would piss me off if i got stuck. it will pull up bits of my clothes making them look rough

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Sydney based jake's picture

genius.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
Guest's picture

elegant

Guest
Guest's picture

Gorgeous!

Guest
Guest's picture

Estupendo.
Javier

Guest
LaMarti's picture

Funny idea but I'm not certain that I would purchase this based on gripping action, especially if an article of my clothing were snagged on the velcro.

LaMarti
Activity Score 18
Yorch19's picture

great great way of advertising

Yorch19
Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

elenacrea's picture

simply genius °_° i love it.

elenacrea
Activity Score 5
Graphic Designer
brandingworthspreading's picture

Great idea.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

ccurtis's picture

I like the ad. If I got stuck to it I would think it were quite funny. Although, I don't know how well a new grip on the bottle works as a differentiating factor.

ccurtis
Activity Score 39
hermotsura's picture

it gets noticed all right, but it's doubtful that the reaction is positive. Just because it's smart doesn't mean that it's a good idea. I'd be pissed off if my clothes get ruined because of a dumb velcro poster, wouldn't you? I'll be damned if i don't go and get a Pepsi. Overall an original idea, but it could only create negative attitude toward the product. Besides, it'd be more relevant with clothing, a new backpack strapping system or a velcro ad, than a new Coke bottle design, somehow it just doesn't add up.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

AssassinX's picture

Hahaha this one can definitely leave people an unforgetable impression, great

AssassinX
Activity Score 1329
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