Hello Happiness, Phone Booth

Agency Network: 
Published/Aired: 
March 2014

Description

To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth -- a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.

Ambient advertisement created by Y&R, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Y&R, Dubai, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Ash Chagla, Kalpesh Patankar
Art Directors: Kalpesh Patankar, Khaled Said
Copywriters: Ash Chagla, Athina Lalljee
Agency Producer: Sam Eid
Editor: Subash Mishra
Production Company: Pixel Plus Media
Production House: Dejavu
Sound Company: Mango Jam Studio
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Highest Rated

Liviu's picture

And this is a another campaign made for awards not for sales. Why to choose a target audience without money to call home?

Liviu
Activity Score 4401
Tel3tubby's picture

Moving

Tel3tubby
Activity Score 351
Copywriter
morse's picture

It's a real problem and Coke solved it nicely. If only for a short time.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

janaka illangarathne's picture

its great.......

janaka illangarathne
Activity Score 247
Art Director
jacques.nel's picture

Great work Ash and Y&R.

jacques.nel
Activity Score 62
General Manager
adnut's picture

this seems to be working too hard to win metal...no real idea....

adnut
Activity Score 147
Creative Director
ateam's picture

thats all? oh no..

ateam
Activity Score 324
MindDrift's picture

Currency-based ideas have become boring and unoriginal.

MindDrift
Activity Score 1170
Graphic Designer
kleenex's picture

Brilliant!!

kleenex
Activity Score 57895
Web Designer/Developer
Liviu's picture

And this is a another campaign made for awards not for sales. Why to choose a target audience without money to call home?

Liviu
Activity Score 4401
Mmusharbak's picture

The idea ticked many boxes.
Sales
Connect to brand
added value to clients
Environment protection
Reduce blockage in public sewage systems
I liked it.

Mmusharbak
MoodyMudi's picture

Its very important to anchor a campaign on strong consumers' research and the insight uncover by Coca-Cola is deep and discerning.
This ad idea is a social campaign, and it can be spread around communities of migrate workers anywhere in this world.

MoodyMudi
Activity Score 67
Copywriter |

3M

Tojomahefa's picture

Really nice !! Got the greatest idea !

Tojomahefa
Tapper's picture

you've bolted an idea on, its an ad for phone network not coke. If phones with phone credit came out of the machine it would maybe just about work. Apart from that it just shoes how shit their life is and how futile a fkng coke really is to them.

Tapper
Activity Score 490
Copywriter
stella.yellowstone's picture

nice! and touching!!

stella.yellowstone
Activity Score 4
Corbeen's picture

Y&RDBX Chapeau!

Corbeen
Activity Score 1095
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