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Dare to reach

Agency Network: 
Published/Aired: 
February 2009
Coca-Cola:  Dare to reach
Coca-Cola Ambient Ad -  Dare to reach

Description

Ambient advertisement created by Handong, South Korea for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Handong University, Korea
Creative Director: Joon Kwon
Copywriter: Yubin Lee
Photographers: Sunkwon Lee, Heejin Kim
Other additional credits: Yeunjun Kim
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Highest Rated

Guest's picture

Brilliant idea. This is creativity.

Guest
Guest's picture

Its a not very brilliant idea to which you put a Brand... This has nothing to do with Coca Cola`s concepts.
I can put a bike or an elephant and It would be excatly the same

Guest
julian.l's picture

it works for me.

julian.l
Activity Score 56
Art Director at underground - escuela de creativos
Absolut M's picture

Nice work

Gold!!!

Absolut M
Activity Score 1069
Marketing Manager
ninjak's picture

i would be so scared if i saw the ad in the bathroom....

ninjak
Activity Score 76
Guest's picture

Brilliant idea. This is creativity.

Guest
Guest's picture

Brilliant idea. This is creativity.

Guest
phildesignart's picture

This is great in theory but you didn't represent the viewer impeding the view of the picture behind. When you are directly in front of the can they will all be reaching for your head then it would be an ad for something else...

phildesignart
Activity Score 252
Graphic Designer at Freelance
Guest's picture

Firstly nobody will think of drinking coke in a washroom. So wrong touch point. Secondly the visual is so obviously a mac up. And a very bad job done... Totally not convincing. Holograms works better. OR even a light projection mapping onto something. Very weak.

Guest
gmint7's picture

:::J:::

coke????

a ball would be better? like olyimpics game or something..

maybe dogs chasing pedigree treats??

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

◘◘◘◘……TING82.COM……◘조———건———만———남———가——— 능———한———오———빠———들———만———◘◘◘◘◘◘◘◘◘……TING82.COM……◘조———건———만———남———가——— 능———한———오———빠———들———만———◘◘◘◘◘◘◘◘◘……TING82.COM……◘조———건———만———남———가——— 능———한———오———빠———들———만———◘◘◘◘◘◘◘◘◘……TING82.COM……◘조———건———만———남———가——— 능———한———오———빠———들———만———◘◘◘◘◘◘◘◘◘……TING82.COM……◘조———건———만———남———가——— 능———한———오———빠———들———만———◘◘◘◘◘◘◘◘◘……TING82.COM……◘조———건———만———남———가——— 능———한———오———빠———들———만———◘◘◘◘◘

Guest
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