May 2016
Coalition to Stop Gun Violence: Easy Targets
Coalition to Stop Gun Violence Ambient Ad - Easy Targets


Firing shots in the air as a warning or celebration is a fairly common practice. But as these "errant bullets" inevitably return to the ground, they reach speeds of 136-205 mph. Threatening to cause major injury, or even death. Last year alone, 617 people fell victim to errant bullets throughout America.

Ambient advertisement created by Miami Ad School, United States for Coalition to Stop Gun Violence, within the category: Public Interest, NGO.


Errant bullets make us all easy targets.

Advertising Agency: Miami Ad School, Miami, USA
Art Directors: Daniel Jaramillo, Sara Andrews
Copywriter: Miguel Felipe Molina
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