Agency Network: 
Published/Aired: 
October 2006
Close-Up:  Seesaw
Close-Up Ambient Ad -  Seesaw

Description

Ambient advertisement created by JWT, United Arab Emirates for Close-Up, within the category: Health.

Caption

Get closer

Advertising Agency: JWT, Dubai, UAE
Creative Directors: Chafic Haddad, John Foster
Art director: Kedar Damle
Copywriter: Tushar Kadam
Photographer: Suresh Subramanian
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Highest Rated

No fixed abode's picture

Step One: Stick chin out
Step Two: Clench fist
Step Three: Administer swift upward blow

No fixed abode
Activity Score 380
Copywriter
pindaro's picture

so the target are 5 year old kids, right?

pindaro
Activity Score 518
Creative Director |

www.pindaro.info

drunk dave's picture

Who want to get up close and intimate.

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
val's picture

These people don't care about the target,or if this makes sense,or if somebody understands the print;
They just want to be CREATIVE-this is all they know;
They didn't hear of efficiency.They just say:let's do something CREATIVE,but they don't think about something else.

val
Activity Score 93
Other
val's picture

children, these days don't have a half an hour to spend in front of a print to realize that if they
wash their teeth they can get closer,because their mounth is not going to stink.

val
Activity Score 93
Other
val's picture

until now the seats were so distant because the people didn't want to smell the other's stinky breath.
You didn't know that???????????

val
Activity Score 93
Other
JELLYGOOSE's picture

No, no, no and again no! I really wonder which adults gonna be there and enjoy their sunny sunday afternoon in that wierd thing going up and down.

Maybe next time...

JELLYGOOSE
Activity Score 86
Copywriter
No fixed abode's picture

Step One: Stick chin out
Step Two: Clench fist
Step Three: Administer swift upward blow

No fixed abode
Activity Score 380
Copywriter
nish's picture

Let me repeat: SCAM ADS HAVE NO TARGET OTHER THAN JUDGES. NO OTHER END BENEFIT
THAN WHAT THE AGENCIES BAG AT AWARD SHOWS.

nish
Activity Score 96
Creative Director
le_spring's picture

*it doesn't make sense
blah

le_spring
Activity Score 4
Other
popdistortion's picture

The thing is... don't judges, most of which are professionals themselves, see that this is obviously scam work? Do they think that we are retards? This is really pushing it. Oh, and seesaws in Dubai? What the hell?

popdistortion
Activity Score 1588
cooties's picture

i thought, in dubai, you weren't allowed to crap in public places.

cooties
Activity Score 178
Other
fredo's picture

Waste of money!

fredo
Activity Score 30
Art Director
mezog's picture

none of you think that maybe the target are the parents of the children??? or the parents leaves alone the kids???

mezog
Activity Score 46
Copywriter |

Lianjco L. Mezog O.

ooops's picture

Justification direct to target group totally loose.
Overall shout out weak.

ooops
Activity Score 448
Other
paparazi's picture

what the hell of this idea about? doesn make sense!

paparazi
Activity Score 10
Graphic Designer at Tequila Myalo
Guest's picture

cheese biscuts and fairyfloss is a waste and loss

Guest
iambusy's picture

hahah funny

iambusy
Activity Score 2213
Copywriter |

busy.

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