ADVERTISING

Close Up

Let love rule

Agency: Lowe

Description

"Let Love Rule" is the message Closeup wants to share to all youngsters during Valentine 2013 to encourage people to confidently express their love to partners.
Thy, Cuong and Phuc are amongst thousands of youngsters that joined the "Let Love Rule" contest at Closeup Vietnam Facebook. All three want to do something special for their girlfriends but feel like they always face invisible barriers that prevent them from making it happen. With the inspiration and support from Closeup, they created the most romantic and touching proposal ever.
The guys invited their girlfriends to the cinema to see what appears to be just a normal day out. The girls innocently came along without knowing they're in for the biggest surprise in their lives. After the trailer at the beginning of the movie, the girls are shocked seeing their boyfriends confessing love on the big screen with their favorite song. With their sincerity and music talents, Thy, Cuong, Phuc made their girlfriend feel touched and happy.

This professional campaign titled 'Let love rule' was published in Vietnam in February, 2013. It was created for the brand: Close Up, by ad agency: Lowe. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: Lowe and partners, HCMC, Vietnam
Executive Creative Director: Christopher Catchpole
Creative Director: Vanessa Hurst
Director of planning: Indraneel Guha
Planning: Tobias Briffa
Accounts: Vy Truong

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