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Onion, Coffee, Cigarette

Campaign
Agency Network: 
Published/Aired: 
October 2009
Clorets:  Onion, Coffee, Cigarette

Description

To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.

Advertising Agency: Ogilvy Cape Town, South Africa

Ambient advertisement created by Ogilvy, South Africa for Clorets, within the category: House, Garden.

Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp
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Highest Rated

CrackerJackFlash's picture

I can dig it

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Guest's picture

I don´t know if people would get it, but I think it´s interesting.

Guest
mikeelrapido's picture

That's the point - nice idea but a little bit complicated.. Where is the product - behind this targets??

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

coffee doesn't smell so bad.

Guest
sirvan's picture

This isn't super-awesome, but it's way better than that mentos crap. At least this has a bit of an idea.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CrackerJackFlash's picture

I can dig it

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Guest's picture

podre

Guest
silvi's picture

Coffee smells good actually.

silvi
Activity Score 4170
Copywriter
Oussama Black Knight's picture

It's brillant, But I don't reckon that people can get it easily (it's lil'bit complicated).

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

Sydney based jake's picture

They are selling chewing gum? I'm not sure people will get this. Is it point of sale or are these print ads?

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
fondafo's picture

so good!

fondafo
Activity Score 418
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