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Tight's picture

what?

Tight
Activity Score 11
Guest commenter's picture

done by oreo, recently posted on aotw if i recall

Guest commenter
sneakyhands's picture

yep, oreo did it. a cookie dunks into glass of milk.

sneakyhands
Activity Score 1857
Copywriter
jsantanaxp's picture

good observation.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Tight's picture

what?

Tight
Activity Score 11
Guest commenter's picture

OREO!

Guest commenter
ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
copywriter.txt's picture

No connection at all.

copywriter.txt
Activity Score 828
Copywriter
SeanMartin's picture

This one does feel like a bit more of a stretch than the Oreo one, but it still looks like it was pretty effective. It would have been nice to see it from another angle, tho.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
EscolaElisava's picture

yeah, posted on the wrong website, sorry guys. Oreo came first and better.

EscolaElisava
Activity Score 106
zaion trades
Luiza Lucky's picture

I happen to live in the city where this lift is placed, and I must say the results are amazing. Everybody buzzes about it. Though Oreo came first and with a better concept, this ad is really effective.
I agree with TheAdMad... this media is interesting and should be used again.
My only regards towards it are that the ad makes sense only when the mobile is reaching the hand... but what about the lift coming up and taking the phone away? I just don't get it.
Maybe if the used a pocket instead of the hand...

Falomovei \m/

Luiza Lucky
Activity Score 59
Federal de Pernambuco University |

Luiza Lucky.

Guest's picture

you can't even speak english... what are you talking about?

Guest
Guest commenter's picture

good

Guest commenter
spotanatomy's picture
spotanatomy
Activity Score 72
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