Agency Network: 
Published/Aired: 
May 2008
Citroën:  Parking
Citroën Ambient Ad -  Parking

Description

Ambient advertisement created by Euro RSCG, Argentina for Citroën, within the category: Automotive.

Caption

Hard to overtake.

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sanchez Correa, Mariano Duhalde
Copywriter: Juan Repetto
Other credits: Zoom
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Blissful's picture

Man, they should have made it so it should people how much easier it wold be to park if the had that car, not that the car is "hard to overtake."

Blissful
Activity Score 142
Best ever!
Tincho's picture

Ok idea.

Tincho
Activity Score 1093
Art Director
phoamcor's picture

Putting a sticker of a car on a wall in front of a parking place will, once you park your car there, look like you're parked behind a car.

Fail.

phoamcor
Activity Score 1284
AlphaDog's picture

Really Stupid.
Hard to overtake? Speed? They are Fu**ing Stickers on a wall!
But they work if you think that by hard to overtake you mean that overtaking is going through a wall

AlphaDog
Activity Score 265

Seek and Destroy

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Ringo's picture

Good work!

Well done Juan!

Ringo
Activity Score 33
australia
the Pun-isher's picture

nah, don't think over taking is allowed in parking lots, at least not in South Africa.

the Pun-isher
Activity Score 228
all brand no flakes
jorj's picture

at the first impression, i thought it is a polo ad.

jorj
Activity Score 638
Art Director at Senior Art Director
firewalker's picture

hey guys..especially AlphaDog and Punisher,

the message gets conveyed successfully dudes..Its nothing abt overtakin in a parking lot or whethere it's allowed in SA..Phaomcor has explained thd ad in 1 sentence.

firewalker
Activity Score 10
Pune, India |

Cheers, Sohail

whitespace's picture

reverse parking, anyone?

whitespace
Activity Score 1953
Creative Director
miko1aj's picture

i do :)
but nevertheless — idea is quite ok.

miko1aj
Activity Score 3082
Jet Lee's picture

I guess they're right.
It is hard indeed to overtake another car when your car is parked.
;)

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
Wordnerd's picture

crap

Wordnerd
Activity Score 6690
Copywriter
DGC's picture

Exelente creativity.

I look for the best place and the best way of showing cuan rapidly is the Citroen C4 VTS.

DGC
Activity Score 2
creativo
Torenaga's picture

Very good idea!

Torenaga
Activity Score 140
Copywriter
mrtalented's picture

boring

mrtalented
Activity Score 2171
Creative Director
TILO's picture

Very good. Brilliant!

TILO
Activity Score 2
Professional
Lecter Lecaros's picture

this is a great idea, come on guys.....

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

fersvax's picture

How am I supposed to overtake another car if I'm parked?

fersvax
Activity Score 1239
Creative Director |

FER.

Guest commenter's picture

i agree with ur comment~

Guest commenter
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