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A greener Martinique!

Agency Network: 
Published/Aired: 
January 2010
Citroën:  A greener Martinique!
Citroën Ambient Ad -  A greener Martinique!

Description

Citroën Martinique has launched a green campaign called "For a better world!",For each sold car, Citroën Martinique will fund a local association concerned by the environmental issue. In the most important shopping centres of the island, the agency has created car spaces especially for Citroën AirDream cars range, with low carbon emission and 95% recyclable. With Citroën Airdream, Martinique is becoming greener.

Ambient advertisement created by C'Direct, France for Citroën, within the category: Automotive.

Caption

Reserved to Citroën Airdream

Advertising Agency: C'Direct, Le Lamentin, Martinique, France
Creative Director: Hugues Lison
Art Director: Sophie Manzetti, Blandine Fedronic
Copywriter: Sabrina Rimbaud
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hidearshake's picture

The idea is lost, if somebody else parks another car there.

hidearshake
Activity Score 132
Copywriter
jackmancer2017's picture

I wouldn't park on it though, even if I had a Citroen.

jackmancer2017
agwbl's picture

Is astroturf ever environmentally friendly?

agwbl
Activity Score 304
HV's picture

greenwash! booh

HV
Activity Score 212
Art Director
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