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Back to school

Agency Network: 
Published/Aired: 
August 2008
Like
40
Views
1097
Chupa Chups:  Back to school
Chupa Chups Ambient Ad -  Back to school

Description

Ambient advertisement created by European school of design, Germany for Chupa Chups, within the category: Confectionery, Snacks.

Advertising School: European School of Design, Frankfurt, Germany
Creative Director: Ralph Thamm
Art Director / Photographer / Concept: Pavel Bondarenko
Copywriter: Reinhard Obinger
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Highest Rated

whitespace's picture

"...kids... ...lick giant balls..."

yeah dangerous...

whitespace
Activity Score 1953
Creative Director
Bye's picture

Nice idea but save all that 'Promotion for first day at school' stuff, that makes zero sense.

Bye
Activity Score 1464
theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

salamandos's picture

nice ambient but as previously said no connection to the first day at school. let's teach the kids that they need to eat more sweets to ruin their teeth.

salamandos
Activity Score 1947
Art Director
act's picture

these are so dangerous for kids, i mean what if they climb on top of one another to lick the giant balls? and by doing so miss their first day at school.

act
Activity Score 535
Art Director
whitespace's picture

"...kids... ...lick giant balls..."

yeah dangerous...

whitespace
Activity Score 1953
Creative Director
Scipio's picture

Maybe there's a connection between lolly pops and the first day of school in Frankfurt?

Scipio
Activity Score 8
Ogilvy
Andy-B's picture

Nice idea coming from students

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Copydog's picture

Is in Germany allowed to put an ad on the national traffic sign?

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
whitespace's picture

I think putting it behind the sign is fine, since there isn't gonna be vehicular traffic looking at it.

whitespace
Activity Score 1953
Creative Director
SeanMartin's picture

It's Photoshop. Look at the candy -- it has the same lighting in every picture.

SeanMartin
kakofonie's picture

is it just that you wanted to say ANYTHING or do you have candy in your eyes to not see, that this has actually been built???

NO PHOTOSHOPPING in this ad...(that's rare!!! embrace it!)

kakofonie
Activity Score 28
Art Director at European School Of Design, Frankfurt
dthlb72's picture

nice execution, but make no sense...

dthlb72
Activity Score 545
Art Director, ADK Malaysia
sparky's picture

not all that deep an insight :) but nice execution

sparky
Activity Score 454
Copywriter at M&C Saatchi
Hibon's picture

Good idea....and thank the city for allowing using the traffic signs. (in France this will be a year of negotiation, and a year to explain to all the parents associations, etc)
I'm sure kids loved this campaign, and this is the most important thing for the brand. (let's also be good parents and not let our kids ruin their teeth, plaisure is not excess)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Nobody will see it there, on the opposite side of the road sign.

Guest
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