Agency Network: 
Published/Aired: 
August 2012

Description

50 Swiss francs save a person’s sight who is blind because of cataracts. To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them. Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.”

Ambient advertisement created by BBDO, Switzerland for Christoffel Blindenmission, within the category: Public Interest, NGO.

Caption

Bring a person back from the dark.
With 50 francs you can cure a patient of cataracts.
Send SMS with keyword CBM50 to 339.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Directors: Valentin Cheli, Paul Labun
Copywriter: Wolfgang Bark
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Highest Rated

kleenex's picture

interesting concept.

kleenex
Activity Score 57885
Web Designer/Developer
kalpesh78's picture

nice.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kleenex's picture

interesting concept.

kleenex
Activity Score 57885
Web Designer/Developer
alausa's picture

Beautiful.

alausa
Activity Score 1420
Creative Director at Noah's Ark
seongmoosae's picture

very nice

seongmoosae
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