Children's Collection
Description
Protect a child
8 EUR per month
For only 8 euros per month, you can become a Unicef sustaining member. And help give children around the world the protection they deserve.
For more information visit: www.unicef.de
Creative Directors: Alexander Schill, Axel Thomsen
Art Director: Maik Kaehler
Designers: Jessica Hammerich, Laura Meding
Copywriter: Christoph Nann
love this one..absolutely love it. i wont b surprised if this wins big time at all award functions...just hope this isnt fake
~ old habits die hard, older ones never do ~
Mwoh... Don't you remember the campaign with the asian kid wrapped in bubble plastic?
Done before, by the Zoltan cult.
== Bring back fags, lard and the biff.
yeah i remember the saatchi idea with the kid wrapped in bubble wrap.. but this is a different one.. loved this
ideas....30 minutes nahi toh free.

It was a print done by Singapore for Toyota. Few years ago.

It's the same way Saatchi Singapore used the bubble wrap as a way of saying protection for Toyota. Though the context of this Unicef ambient is different, that basis of the idea is the same as Saatchi's.
ya this is nice. but reminds me of the ad where the kid was bubble wrapped