Also From This Campaign 6
Description
A Cubs game sponsorship was used as a platform for more than traditional fan swag, a pile of cars was stacked up outside the stadium along with a sign. The car pyramid drew crowds of passersby snapping pictures, and drove viewers to ChicagoNow where the popular “Parking Ticket Geek” blog is housed.
Related links:
http://www.chicagonow.com/
http://www.chicagonow.com/blogs/parking-ticket-geek/
Ambient advertisement created by Zig, United States for Chicago Now, within the category: Media.
Call me crazy, but I think Chicago needs more parking
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi
ironic that they took up two carparks to tell me they need more, but effective none the less
Me encanta que haya alguien con una banderita de Argentina opinando en español ;)
Good stuff. So much ambient is lame and only works in the 'for-shows' photograph - if even that. This one is the exception. Strong simple point. Impossible to miss. Well done.
Don't get this???
The MacDonald sing is clouding the Ad!
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