Cloth Donation, 3

Agency Network: 
October 2010
Chetana:  Cloth Donation, 3


Ambient advertisement created by DDB, India for Chetana, within the category: Public Interest, NGO.

Advertising Agency: Mudra DDB Group, Mumbai, India
Creative Directors: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Nirav Mehta
Additional Advertising Agencys: Rajesh Sawant, Santosh Saler
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Guest's picture

I actually think it's horrible...and I work at an NGO. It's rather demeaning to the poor people ...

Guest's picture


Guest's picture

That's one weird idea but if it makes realize to the people around that some citizens live with difficulties

Rastamathamba420's picture

I like this one... maybe the previous comments are not agree with me... but this BTL makes something to try to solve the problem... It's the attitude. Finally works and thats enough.

Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

Guest's picture

Good attempt. Liked.

kalpesh78's picture

yuck. and Total Scam.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

tirthomitro's picture

how many times must the ad-folks suffer
before an idea is finally thrown in the gutter?

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture

I bet they replaced the real beggars with these nice artistic looking puppets.
If there are really people like these, why don't you bring 'em there, on that nice looking place, is it that embarrassing? Who is going to work and carrying clothes for donations? Fuck the innovative solution.

Activity Score 32890
Art Director
sintra's picture

a start of an idea , maybe not finished.

Activity Score 699
Hibon's picture

If it works that is the most important thing.Dont care this time for ideas but only results!!!!

Activity Score 3734

Simple ideas are the best !

Guest's picture

one thing i want to say, if you use white skin people, definitely i would love this ad. But why you use Indian skin. I think, you don't have respect for India.

EmbarkGallery's picture

This was in India, it wouldn't make much sense for the display to be white people because the donations were going from Indians to Indians... no white people involved...

Activity Score 2
Photographer at Brussels, Belgium
Guest's picture

Yeah, pathetic and all that. And it's definitely scam. The agency folks must have had the clothes ready for the photo shoot.

jasonP's picture

If they use the mannequins again, this campaign is reasonable, however, if they throw away it after use it, it is west of money.

Activity Score 222
Raffles Design Institute
Guest's picture

Yes, It is well known that this is so demeaning to the poor people!!!....
Unfortunately, you used their weakness to execute a good idea (which is totally not a good one).

Guest's picture

understanding theme...

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