Agency Network: 
June 2010
Channel One:  Dogfight
Channel One Ambient Ad -  Dogfight


Channel One’s new show ‘The Pacific’ is all about the battles fought between America, Japan and pacific nations during WWII. To coincide with the premiere of the show we recreated an impressive aerial dogfight using pyrotechnics, two Japanese planes and a New Zealand Kittyhawk. The stunt was a major hit. Thousands of people flocked to the beach to watch it, stopping traffic in the process, and it appeared in the national news several times.

Art Buyer: Plane Banner: Sam Champion

Typographer: Dop/Cinematographer: Rajiv Raj
Plane Co-Ordinator: Peter Houghton @ Nz Warbirds/Pyrotechnics: Martin Van Tiel

Ambient advertisement created by BBDO, New Zealand for Channel One, within the category: Media.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Copywriters: Kimberley Ragan, Rebecca Johnson-Pond
Advertiser's Supervisors: Tim Aitken, Charlotte Findlay
Planner: James Hurman
Account Executives: Hannah Watson, Sarah Devonport
Group Account Director: Lou Kuegler
Account Director: Celeste Pulman
Producer: Gabrielle Buckle
Art Directors: Rebecca Johnson-Pond, Kimberley Ragan
Photographer: Stephen Langdon
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j2mango's picture


Activity Score 534
Galo's picture

When ideas meet money. Or when a client has budget and know-how enough to trust in it's Ad Agency creative work, wich is even rare! Congratulations to both Colenso BBDO and Channel One.

Activity Score 446
Guest's picture

An award rather for Channel nine...Someone making your idea expensive wins you the award. Could say, they literally bought the award home.

Libor Oubrecht's picture

orgasmic idea and unbelievable performance..

Libor Oubrecht
Activity Score 309
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