Just call us live accidents, 5

Campaign
Agency Network: 
Published/Aired: 
December 2009
Centraal Beheer:  Just call us live accidents, 5

Description

Ambient advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Log in to post comments

Highest Rated

Mandark's picture

I'm just wondering...WHO in their right mind would think of taking a photo in a crash site? what could drive a person to think that is cool, or hip or interesting? this is weird for me, i'm sorry. i don't like the idea. i don't think it brings anythig to the consumers, and I am having troubles understanding how it helped the brand, exept the fact that a number of people took pictures there, sent them to friends that laughed about it and remained with NOTHING about what this campaign had to say. please correct me if i am wrong.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

xcreativity's picture

simple but effective i would say.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Appolonia's picture

thats very creative and supports interactivity...which is very effective in advertising i guess

Appolonia
Activity Score 298
Copywriter at memark branding agency
salamandos's picture

nice project!

salamandos
Activity Score 1947
Art Director
Dzsoi's picture

A big Yes!

Dzsoi
Activity Score 8603
Copywriter
Mandark's picture

I'm just wondering...WHO in their right mind would think of taking a photo in a crash site? what could drive a person to think that is cool, or hip or interesting? this is weird for me, i'm sorry. i don't like the idea. i don't think it brings anythig to the consumers, and I am having troubles understanding how it helped the brand, exept the fact that a number of people took pictures there, sent them to friends that laughed about it and remained with NOTHING about what this campaign had to say. please correct me if i am wrong.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Dzsoi's picture

Do you see the website activation and the poster campaign?

Dzsoi
Activity Score 8603
Copywriter
salamandos's picture

it's pretty self-explanatory.. NOTHING unclear from my point of view. BYE.

salamandos
Activity Score 1947
Art Director
Spoonfeederxxx's picture

Not a wow thought, rather first stage if you ask me...

NEXT!

Spoonfeederxxx
Activity Score 641
Copywriter
Guest's picture

esto ya lo había visto NO MAMEN

Guest
Advertisement
Featured Content

Latest Collections

Advertisement