Just call us live accidents, 1

Campaign
Agency Network: 
Published/Aired: 
December 2009
Centraal Beheer:  Just call us live accidents, 1

Description

For our new "Just call us" campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the "Just call us" LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new "Just call us" campaign looked like.

Ambient advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
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Highest Rated

Appolonia's picture

that one is really good and funny !

Appolonia
Activity Score 298
Copywriter at memark branding agency
xcreativity's picture

ahah very dutch indeed.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Appolonia's picture

that one is really good and funny !

Appolonia
Activity Score 298
Copywriter at memark branding agency
brandingworthspreading's picture

Brilliant campaign. Creative and easy to buzz!

brandingworthsp...
Activity Score 646
Copywriter at brandingworthspreading.com |

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