As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. We created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers. We put street teams at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment.
Ambient advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.
Creative Director: Eric Hines
Art Director: Jennie Jarzabek
Senior Copywriter: Cecil Bozard
Senior Account Executive: Josh Opat
Account Executive: Cari Stubbs
Agency Producer: Heather Popenhagen
Account Director: Mackie Clonts
Chief Creative Officer: Pat Feehery
Executive Producer: Justin Moss / Pineapple Agency
Account Manager: Allison Rifkin / Pineapple Agency
Strategy: Duane Ciacco / Pineapple Agency
Account Coordinator: Max Krapff / Pineapple Agency