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Agency Network: 
Published/Aired: 
December 2011
Casinó in Campione d'Italia:  Play on the way
Casinó in Campione d'Italia Ambient Ad -  Play on the way

Description

The Casinó Campione d’Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casinó and a dinner at one of its restaurants, and if they lose, free admission to the Casinó only.

Ambient advertisement created by Admcom, Italy for Casinó in Campione d'Italia, within the category: Recreation, Leisure.

Case movie: http://www.youtube.com/watch?v=gZnixAu33-Y
Advertising Agency: http://www.admcom.net/">AdmCom, Bologna, Italy
Creative Directors: Manuel Dall'Olio, Mirella Valentini, Massimo Valeri
Art Director: Manuel Dall'Olio
Copywriter: Enrica Gissi
Strategic planner: Gianluca Boninsegna
Account: Emiliana Palazzi
Post production: Alessandra Bigatti
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Highest Rated

Design Central's picture

no way you think else.... it Casino everywhere.... liked the idea!

Design Central
Activity Score 364
kleenex's picture

I love the concept.

kleenex
Activity Score 58797
Web Designer/Developer
Design Central's picture

no way you think else.... it Casino everywhere.... liked the idea!

Design Central
Activity Score 364
KingArt's picture

Not bad idea for the casino ads... but it's not the best...

KingArt
Activity Score 49
Web Designer/Developer at http://kingart.biz
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