Conveyor belt

Agency Network: 
Published/Aired: 
March 2007
Casino di Venezia:  Conveyor belt
Casino di Venezia Ambient Ad -  Conveyor belt

Description

Ambient advertisement created by Admcom, Italy for Casino di Venezia, within the category: Recreation, Leisure.

Advertising Agency: AdmCom, Italy
Creative Director: Maurizio Cinti
Art Directors: Andrea Ligi, Sergio Lelli
Copywriters: Rebecca Rossi, Silva Fedrigo
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Highest Rated

Joe Harris's picture

Personally, I dislike the "been done before" comments as creatives working on the same briefs will often get to the same solution... for instance my old writer had this exact ad in his book from when he worked at Mojo in Brisbane about 8 years ago. Did the creatives see this? Or, in fact the students work? Don't know...

So lets give them the benefit of the doubt.

However, if they rip the idea - and then try to pass it off as their own - then its a bad thing.

Joe Harris
Activity Score 176
Creative Director |

-------------------
If at first you dont succeed... don't try parachuting

creative420's picture

Gold.

creative420
Activity Score 279
Copywriter
Twombl's picture

Bellissima!

Twombl
Activity Score 180
Copywriter
ladylee's picture

LOVE IT!

ladylee
Activity Score 223
Graphic Designer
rabeat's picture

well done!

rabeat
Activity Score 58
Graphic Designer
rikitiki's picture

holy shit....some students in Chicago won some awards (or at least an entry in a prestigious magazine) for the same exact idea. SAME EXACT IDEA.

some one is ripping off someone....somehow i think the students had it first?
Or it could just be coincidence.....

rikitiki
Activity Score 630
Copywriter
Twombl's picture

Everything has been already done. Everything. Nobody is ripping off anybody, I think.

Twombl
Activity Score 180
Copywriter
Joe Harris's picture

Personally, I dislike the "been done before" comments as creatives working on the same briefs will often get to the same solution... for instance my old writer had this exact ad in his book from when he worked at Mojo in Brisbane about 8 years ago. Did the creatives see this? Or, in fact the students work? Don't know...

So lets give them the benefit of the doubt.

However, if they rip the idea - and then try to pass it off as their own - then its a bad thing.

Joe Harris
Activity Score 176
Creative Director |

-------------------
If at first you dont succeed... don't try parachuting

Shut Theory's picture

hmm, aaahhmm, hmmmm, well, mmmm, okay its good, it really is good!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Shut Theory's picture

ya i know why i was reluctant at first, conveyor belts and escalators have been over used, or maybe just escalators? yeah thats probably it

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

sbr's picture

Now seriously, what´s so wrong with overusing them? I mean there are thousands and thousands of print ads being published everyday all over the world and we don´t stop to think wether newspaper and magazines are overused media.

It´s so bloody tough to come up with new concepts nowadays and when finally somebody comes with something fresh and fun we are the first ones to point fingers.

What I do know is that I would be quite pleased to see something like that while waiting for my bags to arrive. It wouldn´t matter if I´d seen another client using the same midia for a different idea.

sbr
Activity Score 143
Art Director
Shut Theory's picture

ur darn right, i cant argue with that, im becoming whom i hate most :s

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

addyhoch10's picture

you're absolutely right sbr. there is no such thing as 'overused media'. just overused ideas.

addyhoch10
Activity Score 2592
Art Director
jennywhx's picture

i love this! great stuff

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

seventysixer76's picture

Amazing stuff.

Well done.

seventysixer76
Activity Score 105
Art Director
Tero Ylitalo's picture

*APPLAUSE* And sbr is just right.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
wgeddes's picture

undergraduates at my school came up with the same idea, with the same problem: the only part of these baggage claims that are expanded are the four corners. when the panels are moving along the sides, they are squeezed together, and so the numbers cannot be read!

wgeddes
Activity Score 298
Art Director
iimejl@hotmail.com's picture

Good attention. Whos the winner?

iimejl@hotmail.com
Activity Score 34
Art Director
tom1977's picture

Nice one.

tom1977
Activity Score 64
Creative Director
cmontwill's picture

My partner Will and I did this about a year ago for our books, was just recently in CMYK Magazine #36. Not to call anybody out or anything...but I guess great minds think alike. Thanks pecan sam.

cmontwill
Activity Score 4
Art Director
cmontwill's picture

Here's the link: http://www.christophermontwill.com/roulette.gif.
Like the tag atop on the Italian one though.

cmontwill
Activity Score 4
Art Director
Chris's picture

good use of media

Chris
Activity Score 1935
Art Director
Beatboxer's picture

Very, very, very well done. Let us spin!!!

Beatboxer
Activity Score 1517
Copywriter
Surly creative director's picture

I think this idea is pretty cool. But i dont think it is beyond amazing. I was given an assignment having to do with a casino and this idea was bounced around class that night quite a bit as an ambient solution. You can say that great minds think alike, but i guess average minds think alike too.

Surly creative ...
Activity Score 140
Creative Director
Rog's picture

Yep.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

DGCS's picture

A very good one! GOLD.

DGCS
Activity Score 410
Art Director
Mark2k7's picture

Nice looking idea, don't know how much successful it will remain. I play online casino at http://gnuf.com/online-casino/ and I am crazy for it.

Mark2k7
Dermot's picture

does anyone know who printed the belt itself, id so please let me know, sales@irishsigns.com

Dermot
mara's picture

Many a times i saw my rejected ideas used by other "creatives". And i know where are my senior art director and senior copywriter agencies and servicing which account. Protect your ideas, Choose your partner.

mara
Activity Score 64
Other at Freelancer |

mara

Guest's picture

I've seen someone rip this ad off, pay backs a bitch
http://www.monikercreative.com/pages/work.html

Guest
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