Advertisement
Agency Network: 
Published/Aired: 
March 2008
Casa de Livros:  Harry
Casa de Livros Ambient Ad -  Harry

Description

Ambient advertisement created by Leo Burnett, Brazil for Casa de Livros, within the category: Retail Services.

Caption

If the film is incredible, wait until you read the book.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Sabrina Korman
Photographer: Felipe Gombossy
Log in to post comments
Crayon's picture

coo

Crayon
Activity Score 163
Copywriter
Wordnerd's picture

I think this is stupid. If I'm in a video rental i want to see a video, and don't want to read a book!

Besides - who sees the movie first and then "reads the book as well"?? Perfect way to spoil a book.

Wordnerd
Activity Score 6692
Copywriter
mpindy's picture

Agree with your comment about the tagline... I dont know a lot of people who read the book after watching the movie. But I dont think you have to take it so literal. To me this is more about planting seeds. Your not expecting the viewer to actually take the book instead of the movie. At least that is what I get from it.

Interesting approach.

What video store would allow this though?

mpindy
Activity Score 165
Graphic Designer
Wordnerd's picture

not so clever for me. again, if i am there, i don't want to read a book. i want to watch a film, that's why i went there. plus most people renting a film don't watch it alone. it's just a product-placement that doesn't work for me. making it for a video rental in a library could work ("hm.. 598 pages.. oh, there is a film, too?")

Wordnerd
Activity Score 6692
Copywriter
mpindy's picture

true true

mpindy
Activity Score 165
Graphic Designer
jamesrothenburg's picture

That would a good ad to promote videos but clearly this ad was developed to promote READING.

jamesrothenburg
Activity Score 554
Art Director
Wordnerd's picture

yes, exactly. that's why it doesn't work for me, thanks ;)

Wordnerd
Activity Score 6692
Copywriter
jamesrothenburg's picture

you're an idiot.

jamesrothenburg
Activity Score 554
Art Director
sumsum's picture

of course no one is entering a video rental because he likes to read a book! but one target of advertising is to create wishes and needs. maybe in future you'll consider at all going for a book?

sumsum
Activity Score 613
copywriter
everartz's picture

this goes even not toward any side... some people really like to read the story of a film others like me wanna watch the movie, and f*k the book then!! the idea works well both ways..
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

teenie's picture

I don't think I'd buy the book while renting the movie... I might be interested in the book AFTER I saw the movie, but it would seem very redundant to get both at the same time.

teenie
Activity Score 1894
Copywriter
Dick Huges's picture

no video store would allow this. maybe just for the picture. but that's it.

Dick Huges
Activity Score 937
Copywriter
What the Hell2's picture

i like it.

What the Hell2
Activity Score 25
art director
alvinpck's picture

I think this work better the other way round.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
krishhh's picture

You are right scs7683. It would work well if it's done in a place where they sell videos as well as books.

krishhh
Activity Score 24
Copywriter at mantrasz
dimwitlit's picture

the idea+copy could wel hve bin the first to come "the books arent selling dude, lez tell people that they are even bettr than their visual prodction"
what stands out thou is the way it is xecuted......plain forced and it mite jus do the trick of luring some to read the book......

dimwitlit
Activity Score 16
copywriter
stephen chiu's picture

Dimwit

stephen chiu
Activity Score 50
Singapore
sold's picture

it's not good, dont sell.
Leo Brasil is a good agency, but make mistakes sometimes.

sold
Activity Score 3379
Copywriter
Tripioso's picture

I like the girl on the picture.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

ooops's picture

different target audience
and its risky

ooops
Activity Score 448
Other
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement