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Dick Huges's picture

been done before?

Dick Huges
Activity Score 937
brain123's picture

I believe it has...

Activity Score 830
Creative Director at Crea DRAFTFCB
purplesimon's picture

Don't know if this is done before, but at least this works, unlike the other two.

Activity Score 473
Copywriter at Euro RSCG
kre8's picture

yeah, it was done in mumbai, india. it was on the exhaust of a truck.
wouldnt these be better if it was "what we SMELL when you smoke"? as in, smokers breath etc..
we all know what you look like when you smoke - no new news here really.
im going for a ciggy now.

Activity Score 989
chintan ruparel's picture

yes...been done b4 by an indian agency... i think everest brand solutions! cant get d link..
bt its done 4 sure..

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

fotdot's picture

Truth is, you'll never be able to read it down there.

Activity Score 674
Creative Director
Mo's picture

Yeah..been done and that also picked some awards as well I guess.

Activity Score 648
Art Director
Jonny Lonestar's picture

this is sooooo dumb. ok. you see smoke come out someone's mouth when they ... "smoke"!!! no way!!!

Thank you for illuminating this super obvious fact for me. I'm with kre8. both in concept, and in the fact that this makes me want to go have a smoke. 1/10

Jonny Lonestar
Activity Score 282
Art Director
me thinks's picture

I've seen a lot of similar ads like this.

me thinks
Activity Score 722
kc_brock's picture

how do agencies get away with exploiting people by using there cars and other personal property to tell a negative message?

Activity Score 703
Art Director |


joelapompe's picture

already done I can confirm and you can see it here :

Activity Score 4003
madasanadder's picture

Done before. Go India!

Activity Score 12
Creative Director
hadisyriani's picture

Done before.

Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
Lecter Lecaros's picture

Done many times before

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

basuca's picture

done on a bus. Wich is better because of its size

Activity Score 48
Graphic Designer
8 WAVES's picture

the concept is used before some where on Public BUS.

Activity Score 33
Graphic Designer
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