Description
Ambient advertisement created by Duval Guillaume, Belgium for Carlsberg, within the category: Alcoholic Drinks.
Probably the best new bottle in the world.
Creative Director: Dirk Domen
Art Director: Dirk Domen
Copywriter: Geoffrey Hantson
Other additional credits: Erika Kongs, Niki Desiron, Sofie Hennen, Carole Michels

We're Carlsberg. We're so smug we don't even have to have a customer benefit.

It's a billboard for their new bottles, so they're showing the new bottles.

beautiful art direction, clever use of media, this billboard installation is probably hard to get from a moving car but very impactful when walking by.

these bottles should have been full.
a bunch of jocks trying to get as many as possible would have been all over the news.
free media opportunity missed.

I find your ideas intriguing and wish to subscribe to your newsletter.

99 beer bottles on the wall. this would be great target practice shooting.
Sincerely,
Arnold Santillan
714-206-2459

Great use of medium. This would be very expensive to execute.

beautiful piece but a big bomb to execute. pity those guys though which have to really put up those bottles. Nice stuff!


cool

you can now also play and win on www.carlsberg.be:
a private party for 100 persons, with DJ dave Lambert

How do people not steal them? And even i feel tempted to throw rocks at it.

maybe it is at an exclusive neighborhood.
Excellent
Life's a Trip. Enjoy the Ride!

the best new?
really?
just the logo to express the point?nothing atract me.

Probably the most ecological container in the world ! Carlsberg's eco and design credentials ......good call!
Carly

izmild
http://uniquetvcomm.blogspot.com
probably. For branding gimmick...

izmild
http://uniquetvcomm.blogspot.com
good for branding gimmick...