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Propaganda Minister's picture

I like the idea and think it is nicely done. I personally would care less if someone else's car is glued to the spot as long as it is not mine.

Propaganda Minister
djakuza's picture

bad!!
i think its very negative when you bring the glue in connection with that car wheel lock!

djakuza
Activity Score 517
Art Director
Lyon's picture

Forced unconvincing idea. Doesn't cut it for me.

Lyon
kalpesh78's picture

the idea works with the product...
Pretty nice.. though it should've had a little bit of glue sticking out.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

CC3's picture

Trying to be clever. Execution looking for an idea.

CC3
Chico Ribeiro's picture

Simple and effective. Nice way of making ads without paying absurds costs of media.

Chico Ribeiro
Activity Score 160
Art Director
nycCreative's picture

like the fact that they used crazy glue in this...but i tend to agree, that if this happened to me, i would not be laughing, i would hate the fact that 1. i have this crap on my tire. and 2. i hate crazy glue now for trying to be funny in my moment of despair and anger..

nycCreative
Activity Score 98
Art Director at freelance
joalguvi's picture

I completely agree

joalguvi
Activity Score 54
Art Director
Chico Ribeiro's picture

The agency rent those cars. There was no risk of the owner getting angry.

Chico Ribeiro
Activity Score 160
Art Director
joalguvi's picture

really? know this as a fact completely?

joalguvi
Activity Score 54
Art Director
Made Of Ideas's picture

Yes, it says in in the second block of copy.

Made Of Ideas
Activity Score 100
Graphic Designer
ODoyle's picture

Nah... at first I thought awesome... then I thought nah... it just looks forced...best superglue/car execution was that one where a real car was stuck to the billboard.

ODoyle
Activity Score 260
Art Director
Mistica21's picture

I Agree with "kalpesh78", maybe it needs a little glue, cause it is the benefit.

Mistica21
Activity Score 7
Graphic Designer |

^_^ Alway Have a Plan "B"

vampiro's picture

We are seeing BTLs, that they come from old and winning graficas. It will be valid east method or it will be a copy with different aim.

vampiro
postman's picture

Even as these are rented cars, the brand is still connected to something you really don't like. I don't think that's the right approach.

postman
Activity Score 951
Other
chintan ruparel's picture

this is done for a print ad for the same brand a while ago by DDB spain...how come no one noticed it??

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Propaganda Minister's picture

I like the idea and think it is nicely done. I personally would care less if someone else's car is glued to the spot as long as it is not mine.

Propaganda Minister
JoLü's picture

I believe the guys that were car inmovilizer, would never buy the glue.

Is good to watch new ways of activation for products, maybe one less agresive would be better.

JoLü
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